Speaker Packet for Groundbreaking Event

For this event, my client had a vision of authenticity and vulnerability. She wanted to go behind the scenes of business success, and get people telling the stories of their course-corrections and bumps in the road. Not only that, she wanted to get all the headliners together in an unusual location and livestream the whole thing. No pre-recorded interviews, no scripted pitches, no sages, and no gurus—just real people talking about real life in realtime. Most people only talk about their success stories; the idea of this event was to show the rest of the picture.

I wanted to capture the unscripted and sometimes messy nature of this process, so I used splashes of watercolor wash, splatters, and big scrawly script. I also wrote the copy, and I crafted it to appeal to our ideal headliners: the idealistic, successful world-changers who value authenticity, vulnerability, and openness.